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Fundamentals of Sales - A Winning Sales Protocol
Fundamentals of Sales - A Winning Sales Protocol
01 Welcome! Introduction to the course (0:33)
02 Course learning objectives (1:18)
03 Understand sales - what is a sale? (2:03)
04 Understanding the selling process and developing a sales mindset (8:13)
05 Relationship between the customer, sales person and the product (1:44)
06 How can you provide a great customer experience? (9:01)
07 Introduction to the sales protocol - the 7 step process (2:28)
08 How to engage your customer (11:25)
09 Understanding the customer's wants and needs (5:32)
10 Questions to ask your customers before selling (3:39)
11 Using the CAP method to win clients (14:34)
12 Up selling & Cross-selling (7:12)
13 Dealing with customer objections (14:09)
14 Closing a sale (9:42)
15 Quick recap before we end (3:35)
16 BONUS: How to build your personal brand as a sales person (4:54)
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09 Understanding the customer's wants and needs
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