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Marketing In The Digital Age
Marketing In The Digital Age
00 Overview of the course (1:06)
01 Using the Brand Map (4:49)
02 Fundamentals of marketing - STP (Segmentation, Targeting & Positioning) (12:55)
03 Case Study: The STP in action (9:48)
04 Traditional content marketing, a look at history (3:09)
05 Traditional content marketing, a look at history (Contd.) (3:02)
06 The digital evolution of marketing: Websites, SEO & Social Media (8:28)
07 The digital evolution of marketing: Websites, SEO & Social Media (Contd.) (3:37)
08 Optimizing your website - SEO using relevant content (1:54)
09 Quick recap so far (2:59)
10 Marketing using content in the social media era (14:33)
11 Understanding the marketing campaign life cycle (18:40)
12 Building your brand's credibility through a campaign (7:33)
13 BONUS: Building your personal brand (2:10)
14 BONUS: Building your personal brand (Contd.) (11:54)
15 BONUS: Tips on becoming a social media influencer (7:06)
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13 BONUS: Building your personal brand
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